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The new Made in China: Shang Xia, backed by Ferrari owner Exor and Hermès, is becoming the most successful Chinese fashion brand to ever emerge into the international market.
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In 2008, SHANG XIA was conceived as a concept that merged modern design with traditional Chinese craftsmanship. Hermès and renowned designer Jiang Qiong’er, envisioned blending . Private investment company Exor has invested US million to become the largest shareholder in Chinese luxury brand Shang Xia which was founded and has been .Shang Xia is a Chinese brand which produces handbags, shoes, clothing, and furniture. It is majority-owned by Dutch holding company Exor NV.
Shang Xia, launched by Hermès International 10 years ago, is preparing for a major retail push in China and a capsule collection for young consumers. The brand, rooted in .Shang Xia is a Chinese luxury fashion brand backed by Hermès that blends traditional Chinese craftsmanship and contemporary design. Learn about its history, concept, customer base and . Exor and Hermès International announce an agreement to take Shang Xia, one of the first Chinese luxury companies, to the next stage of its development.
Today in Shanghai, Jing Daily had the privilege of attending a media event hosted by Hermès' new "created in China" luxury brand Shang Xia, the first-ever Chinese high-end .
This spring, Hermes plans to launch a new brand, called Shang Xia (meaning “topsy-turvy” in Mandarin), in the lucrative Chinese market. It’s an interesting move from .
The case traces the birth of Shang Xia, a joint venture between the Hermès Group and Chinese designer Jiang Qiong Er. Launched in 2009 in Shanghai, the new brand's core mission is to .
The new Made in China: Shang Xia, backed by Ferrari owner Exor and Hermès, is becoming the most successful Chinese fashion brand to ever emerge into the international market.In 2008, SHANG XIA was conceived as a concept that merged modern design with traditional Chinese craftsmanship. Hermès and renowned designer Jiang Qiong’er, envisioned blending ancient Chinese culture and artisanal skills with contemporary aesthetics to create a unique home decor and lifestyle brand. Recognizing the alignment in values and . Private investment company Exor has invested US million to become the largest shareholder in Chinese luxury brand Shang Xia which was founded and has been managed by French luxury giant Hermès.
Shang Xia is a Chinese brand which produces handbags, shoes, clothing, and furniture. [1] It is majority-owned by Dutch holding company Exor NV. As it celebrates its 10th anniversary, Shang Xia, the Chinese luxury brand established by Hermès International, is preparing for a major retail push in China and the launch of a capsule collection aimed at the next generation of high-end consumers.
Shang Xia has earned the moniker “Chinese Hermès” from its Chinese customers for successfully blending the Hermès philosophy of innovation with traditional Chinese craftsmanship and contemporary design. Exor and Hermès International announce an agreement to take Shang Xia, one of the first Chinese luxury companies, to the next stage of its development. Today in Shanghai, Jing Daily had the privilege of attending a media event hosted by Hermès' new "created in China" luxury brand Shang Xia, the first-ever Chinese high-end lifestyle brand built from the ground up by a major European luxury house. This spring, Hermes plans to launch a new brand, called Shang Xia (meaning “topsy-turvy” in Mandarin), in the lucrative Chinese market. It’s an interesting move from Hermes, who generally tends to buy all or part of existing brands.
The case traces the birth of Shang Xia, a joint venture between the Hermès Group and Chinese designer Jiang Qiong Er. Launched in 2009 in Shanghai, the new brand's core mission is to revive and promote China’s 5,000-year-old cultural heritage and leverage Chinese craftsmanship to design contemporary products.
The new Made in China: Shang Xia, backed by Ferrari owner Exor and Hermès, is becoming the most successful Chinese fashion brand to ever emerge into the international market.
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In 2008, SHANG XIA was conceived as a concept that merged modern design with traditional Chinese craftsmanship. Hermès and renowned designer Jiang Qiong’er, envisioned blending ancient Chinese culture and artisanal skills with contemporary aesthetics to create a unique home decor and lifestyle brand. Recognizing the alignment in values and . Private investment company Exor has invested US million to become the largest shareholder in Chinese luxury brand Shang Xia which was founded and has been managed by French luxury giant Hermès.Shang Xia is a Chinese brand which produces handbags, shoes, clothing, and furniture. [1] It is majority-owned by Dutch holding company Exor NV.
As it celebrates its 10th anniversary, Shang Xia, the Chinese luxury brand established by Hermès International, is preparing for a major retail push in China and the launch of a capsule collection aimed at the next generation of high-end consumers.Shang Xia has earned the moniker “Chinese Hermès” from its Chinese customers for successfully blending the Hermès philosophy of innovation with traditional Chinese craftsmanship and contemporary design. Exor and Hermès International announce an agreement to take Shang Xia, one of the first Chinese luxury companies, to the next stage of its development. Today in Shanghai, Jing Daily had the privilege of attending a media event hosted by Hermès' new "created in China" luxury brand Shang Xia, the first-ever Chinese high-end lifestyle brand built from the ground up by a major European luxury house.
This spring, Hermes plans to launch a new brand, called Shang Xia (meaning “topsy-turvy” in Mandarin), in the lucrative Chinese market. It’s an interesting move from Hermes, who generally tends to buy all or part of existing brands.
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