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Burberry is stepping into a new era. Since Daniel Lee officially replaced Riccardo Tisci as creative director of the British brand, he has worked to push Burberry under a modern light. Burberry Is Bringing Back Prorsum, Unveils New Brand Logo. Here's everything we know about the heritage house's new direction under Daniel Lee. Arlana Weekes for Burberry. .
Burberry is stepping into a new era. Since Daniel Lee officially replaced Riccardo Tisci as creative director of the British brand, he has worked to push Burberry under a modern light. Burberry Is Bringing Back Prorsum, Unveils New Brand Logo. Here's everything we know about the heritage house's new direction under Daniel Lee. Arlana Weekes for Burberry. Photo: Tyrone Lebon.
Now, Daniel Lee, the former Bottega Veneta designer who succeeded Tisci at Burberry in September, is seeking a similar refresh. On Monday, the brand announced “the first creative expression . Accompanying the imagery is the evolution of the Burberry logo and Equestrian Knight Design (EKD). The new Burberry logo is archive inspired. The original Equestrian Knight Design was the winning entry of a public competition to design a new logo, circa 1901. The Big Burberry Reset under the brand’s new designer Daniel Lee was about to begin. What’s the big deal? you shrug. Brands get new designers every other year these days. Burberry, for starters, has decided to go back to their more regal-looking aesthetic, opting for a modernised version of their 1901 horse-riding knight, this time coloured in a royal blue. The font has also changed, opting for a modernised version of its regal origins.
British heritage brand Burberry has unveiled a logo that uses an equestrian knight motif that was created for the brand over 100 years ago along with a serif typeface.
Daniel Lee made a splashy debut for Burberry during London Fashion Week on Monday night, showing a collection that represented a reimagining for the brand, borrowing from its familiar codes — the trench, the check — with a fresh spin.
Burberry has revealed its new archive-inspired logo and serif wordmark, debuting the heritage brand’s new ode to Britishness in a campaign led by new chief creative officer Daniel Lee.British art director and graphic designer Peter Saville reimagines the Burberry logo. Burberry is stepping into a new era. Since Daniel Lee officially replaced Riccardo Tisci as creative director of the British brand, he has worked to push Burberry under a modern light. Burberry Is Bringing Back Prorsum, Unveils New Brand Logo. Here's everything we know about the heritage house's new direction under Daniel Lee. Arlana Weekes for Burberry. Photo: Tyrone Lebon.
Now, Daniel Lee, the former Bottega Veneta designer who succeeded Tisci at Burberry in September, is seeking a similar refresh. On Monday, the brand announced “the first creative expression . Accompanying the imagery is the evolution of the Burberry logo and Equestrian Knight Design (EKD). The new Burberry logo is archive inspired. The original Equestrian Knight Design was the winning entry of a public competition to design a new logo, circa 1901. The Big Burberry Reset under the brand’s new designer Daniel Lee was about to begin. What’s the big deal? you shrug. Brands get new designers every other year these days. Burberry, for starters, has decided to go back to their more regal-looking aesthetic, opting for a modernised version of their 1901 horse-riding knight, this time coloured in a royal blue. The font has also changed, opting for a modernised version of its regal origins.
British heritage brand Burberry has unveiled a logo that uses an equestrian knight motif that was created for the brand over 100 years ago along with a serif typeface. Daniel Lee made a splashy debut for Burberry during London Fashion Week on Monday night, showing a collection that represented a reimagining for the brand, borrowing from its familiar codes — the trench, the check — with a fresh spin. Burberry has revealed its new archive-inspired logo and serif wordmark, debuting the heritage brand’s new ode to Britishness in a campaign led by new chief creative officer Daniel Lee.
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